Greg Dawson
I help brands fix inconsistent lead flow, disconnected marketing efforts, and slow execution – without the agency overhead or the ramp-up.
Marketing Performance Retainer
What this covers
- Marketing system audit (inputs, analytics, KPIs)
- Root-cause analysis of performance and issues
- System optimization (email, ads, social)
- Asset optimization (landing pages, creative)
- Tracking and attribution set up correctly (so you know what’s actually working)
- Ongoing testing and optimization to prevent performance drop-off
How I work
I focus on the channels and messaging with the most impact … not vanity metrics or busywork. Initially, this means identifying where your current marketing is actually leaking customers or wasting spend. From there, I build and ship the fix directly, and show you the numbers behind it.
Most clients see meaningful movement within the first month: tighter targeting, better-converting creative, and a clearer picture of what’s actually driving results.
I work embedded in your team (Slack/team chat), and handle issues end-to-end rather than handing off reports or recommendations.
$4,995/month
Typical engagement: 3 – 6 months
“Greg took the time to really understand our buyer and built a marketing engine that changed how we attracted and onboarded new practitioners. What set him apart was his willingness to challenge how we thought about customer acquisition and bring us along in that thinking. He didn’t just execute a strategy, he helped us see our audience differently and find approaches that were genuinely win-win for both SAFM and the practitioners we serve. Working alongside Greg was as much a learning experience as it was a collaboration. If you are looking for someone who goes beyond the tactics and actually moves the needle on how you grow, Greg is your person.” – Eddie Carter – The School of Applied Functional Medicine
“Greg has been critical to the success of paid and organic social media efforts for SPEC PR clients for over a decade. He knows the tools, the channels, and keeps up with the trends. From strategy to execution, he’s prompt, responsive, and knowledgeable, and I know when we work with Greg, that he will do what he says — and deliver. Highly recommend!” – Van Holmes, SPEC PR
Other Services
Coaching/Consulting
Personalized guidance to build out your own marketing system and advance your brand to the next level.
Production Review Session
One-off call to get advice on marketing system challenges. I’ll review your specific situation and provide recommendations.